BACHELOR OF ARTS IN MASS COMMUNICATION

(Major in Journalism)

           Broadcasting, Radio and Television, primary means by which information and entertainment are delivered to the public in virtually every nation around the world. The term broadcasting refers to the airborne transmission of electromagnetic audio signals (radio) or audiovisual signals (television) that are accessible to a wide population via standard, readily available receivers. The term has its origins in the medieval agricultural practice of broadcasting, which refers to planting seeds by scattering them across a field.